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Force & Friction Resources

Access RevOps Force & Friction resources in our community exclusive for the C-Suite and RevOps professionals.

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Podcast

NEARBOUND and The Rise of The Who Economy | Jared Fuller | S1:E11

In today’s episode, we are joined by the author of Nearbound and The Rise of the Who Economy, Jared Fuller.

Video

Mastering the Sales Pipeline: Boosting Revenue with HubSpot’s Pipeline Tools | #HubSpotInAction

In this episode, we'll be discussing how to master the sales pipeline, and how to boost revenue with HubSpot’s pipeline tools.

 
 

 

 
Blog

The Tech Crunch: 11 Challenges for Growth-Minded CIOs

As organisations look to steer themselves into a ‘new normal’ and post-pandemic world, the pressures on CIOs remain high.

Video

Unlocking the Power of Hubspot's Blog Tool for Optimal Revenue Growth | #HubSpotInAction

In this episode, we'll be discussing how to unlock the power of Hubspot's blog tool for optimal revenue growth

 

 

 
Blog

11 Mission-Critical Challenges for the Growth-Minded COO

Organisations look to the COO to get things done and ‘make it happen’... and usually ‘by yesterday’.

Video

Accelerating Revenue Growth with Hubspot's Lead Nurturing Workflows: The Power of Automated Lead Engagement | #HubSpotInAction

In this episode, we'll be discussing how to accelerate revenue growth with Hubspot's lead nurturing workflows.

 

 

 
Blog

11 Critical Challenges for Today’s Growth-Driven CMO

Today’s CMO requires vision to understand what lies ahead - and to change or adapt their approach to marketing, accordingly.

Article

The Art of Crafting A Distinct Customer Journey: A RevOps Strategist's Perspective on Maximizing Customer Success | #RevOpsLife

As a professional Agency RevOps Strategist, I cannot emphasize enough the importance of distinguishing between the buyer's journey and the customer's journey.

Video

Unleashing the Power of Social Media for Lead Generation with Hubspot's Social Media Tools | #HubSpotInAction

In this episode, we'll be discussing the Power of Social Media for Lead Generation with Hubspot's Social Media Tool.

 
Blog

The 11 Key Challenges for Growth-Seeking CROs

Sales leaders must find ways to enable their teams to be more customer-focused and perform strongly in the ‘new normal'.

Article

Crafting a Tailored Buyer Journey: The Key to Effective RevOps Strategies | #RevOpsLife

In this latest #RevOpsLife article I break down the approach we take when crafting buyers' journeys inside your well-executed Revenue Operations (RevOps) strategy.

Podcast

Is Your Organization Ready for RevOps? The 10 Questions We Ask Every C-Suite - S1:E9 | Force & Friction Podcast

Welcome to the Force and Friction podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. In today’s episode, we’re going to be discussing the 10 questions we ask every C-Suite.

Video

Boosting Revenue with Hubspot Email Marketing: An Overview for Revenue Operations | #HubSpotInAction

In this episode, we'll be discussing how to Boost Revenue with Hubspot Email Marketing: An Overview for Revenue Operations.

 
Blog

The 7 Stage Revenue Operations Implementation Framework

By 2025, 75% of the world’s highest growth companies will have adopted a RevOps model. That’s because RevOps breaks down silos, aligns teams and creates predictable revenue.

Article

Harnessing the Power of Force and Friction in Your RevOps Strategy | #RevOpsLife

A siloed approach in your operations can limit growth and stifle innovation. If you are looking to maximize your potential, adopting a Revenue Operations (RevOps) strategy is essential.

Podcast

How Tech Enablement Can Optimize Your RevOps Strategy - S1:E8 | Force & Friction Podcast

Welcome to the Force and Friction podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. In today’s episode, we’re going to be discussing how tech enablement can optimize your RevOps strategy.

Video

Maximizing Lead Generation with HubSpot Landing Pages: A Step-by-Step Guide | #HubSpotInAction

In this episode, we'll be discussing how to Maximize Lead Generation with HubSpot Landing Pages: A Step-by-Step Guide.

Blog

How To Incorporate Your Growth-driven Design Web Strategy Inside Revenue Operations

Build it and they will come. So the saying goes anyway. Unfortunately, that’s not always true when it comes to your business website.

Article

Unleashing the Power of Personas in Your RevOps Strategy: A Real-Life Example | #RevOpsLife

Personas are semi-fictional and represent the decision-makers who will ultimately purchase your product or service.

Event

Design for Delight: Creating Memorable Customer Experiences Across Your Customers Journey | Force & Friction Events

In March 2023, Department Leeds Dock hosted the 'Design for Delight' event, which focused on creating memorable customer experiences across their journey.

Article

Mastering the ICP: How Ideal Company Profiles Transform RevOps Success | #RevOpsLife

As a RevOps Strategist, I cannot emphasize enough the significance of understanding your Ideal Client or Company Profile (ICP) in any successful RevOps strategy.

Video

Overview of HubSpot Marketing Hub and RevOps and their Role in Lead Generation | #HubSpotInAction

Welcome to #HubSpotInAction, in this episode we will be covering an Overview of HubSpot Marketing Hub and RevOps and their Role in Lead Generation.

Podcast

The Role of AI and ML in Modern RevOps | Chris Selland, Squark AI CEO - S1:E7 | Force & Friction Podcast

Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. In today’s episode, we are joined by the CEO of Squark AI, Chris Selland, where we are discussing The Role of AI and ML in Modern RevOps.

Article

Revving Up Your Data Strategy: Why Data Cleaning is Essential for Successful RevOps | #RevOpsLife

Unless you have been in a cave for the past 20 years, we all know that data is the backbone of any business, and having a robust data strategy is essential for making informed decisions and driving growth.

Article

Stack Attack: Mastering Tech Stack Evaluation for a Winning RevOps Strategy | #RevOpsLife

As the popularity of Revenue Operations (RevOps) grows, albeit not a new concept, it is fastly becoming the core of modern business growth.

By optimizing the alignment of sales, marketing, and customer success, your organization can ensure a seamless experience for its customers and internal teams.

Blog

How to Communicate the Value of Revenue Operations to Your Company Leaders

Communicating the value of RevOps to your company leaders is very similar to learning a new language.

While your focus may be on the shop floor, what customers are saying, how they interact with your products and what’s happening with marketing and sales, the C-Suite talks a totally different language.

Podcast

Unlocking Revenue Growth: How Alignment is Key to a Successful RevOps Strategy - S1:E6 | Force & Friction Podcast

Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. In today’s episode, we’re going to be discussing how alignment is the key to a successful RevOps strategy.

Article

Unleashing Your Team's Potential: A Comprehensive Guide to Assessing Your Teams RevOps Competency | #RevOpsLife

Welcome to another instalment of our #RevOpsLife series.

I’m often asked to help clients structure their own internal Revops teams, for clarity we insist that each client has a dedicated RevOps professional, Ideally a head of Revops or at least a dedicated person with the ability to manage the demands required.

Blog

How To Create Your Sales Processes Inside Revenue Operations

Today’s sales teams face a more challenging landscape than ever before. Sales cycles are longer while prospects expect more information, more interactions, and a greater number of digital touch points. What’s more, competition is intense, and margins are tighter.

Article

Designing for Delight: Creating Memorable Customer Experiences Across Your Customer Journey | #RevOpsLife

Imagine a world where customer delight is not just an afterthought, but the very foundation of business success. A world where prioritizing the customer journey isn't a luxury, but the lifeblood of long-term growth. Welcome to the future of business - where designing delightful experiences is the ultimate competitive advantage.

Quiz

Ready for RevOps | Interactive Quiz | UK

Discover if you're ready for RevOps in 60 seconds with our quick and effortless interactive quiz. Just answer these 10 key questions.
Quiz

Ready for RevOps | Interactive Quiz | USA

Discover if you're ready for RevOps in 60 seconds with our quick and effortless interactive quiz. Just answer these 10 key questions.
Article

Refining Your Vision and Mission: The Cornerstones of a Successful RevOps Strategy | #RevOpsLife

Welcome back to the #RevOpsLife series, where we strive to provide actionable insights and guidance to help organizations optimize their revenue operations. In this article I’m going to dig deep into the importance of having a clear vision and mission in your RevOps strategy.

Podcast

Secrets to Hiring the Right Revenue Operations Team - S1:E5 | Force & Friction Podcast

Welcome to the Force and Friction podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. In today’s episode, we’re going  be discussing the the importance of defining and documenting your revenue processes.

Article

Supercharging Your Revenue Engine: Unleashing the Power of Sales Enablement in a RevOps Framework | #RevOpsLife

As a RevOps Strategist, I regularly encounter organizations struggling to maximize the effectiveness of their sales teams.

Blog

How To Create Client Success Processes Inside Revenue Operations

Data suggests that existing customers account for between a third to half of total revenue growth, even for start-ups. That makes customer success a key priority for businesses with growth ambitions. It’s also worth noting that growing revenue from an existing customer costs less than acquiring a new customer.

Article

The RevOps Playbook: Your 18-Point Checklist to Drive Revenue and Streamline Operations | #RevOpsLife

As a RevOps strategist, I understand the challenges faced by SaaS/tech organizations striving to achieve sustainable revenue growth in an increasingly competitive market.

Article

The Power of RevOps: Unifying Marketing, Sales, and Customer Success for Optimal Revenue Growth | #RevOpsLife

I have found that working with over 200+ organizations over the last 12 years or so, a key secret to the ones who are successful in scaling up, is that they are agile and adaptable in their approach to driving revenue growth.

Podcast

Unlock Business Growth: The Importance of Defining and Documenting Your Revenue Processes for Scaling Up with RevOps - S1:E4 | Force & Friction Podcast

Welcome to the Force and Friction podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. In today’s episode, we’re going  be discussing the the importance of defining and documenting your revenue processes.

Quiz

Which RevOps Plan is Right for You? | Interactive Quiz | UK

Discover your ideal RevOps plan in 60 seconds with our quick and effortless interactive quiz. Find Your Ideal RevOps Plan and Unlock Exclusive Offers.

Quiz

Which RevOps Plan is Right for You? | Interactive Quiz | USA

Discover your ideal RevOps plan in 60 seconds with our quick and effortless interactive quiz. Find Your Ideal RevOps Plan and Unlock Exclusive Offers.
Article

Mastering the Numbers Game: Key Metrics for Every Department in Your Organization | #RevOpsLife

We are surrounded by data, and for many do we either know what we are looking at, or what to do with it when we can interpret it, when I work with C Suites usually they are strong in data, however, one or both of these are applicable when we work cross-functional in Revenue teams. Meaning they are very siloed.

Blog

How To Create Your Marketing Processes Inside Revenue Operations

No matter your business size or sector, marketing very often acts as a lynchpin for your business success. Whether it takes the form of a radio advert, a Google ads campaign, social media posting, exhibition attendance or press outreach, your marketing department plays a crucial role in building brand awareness, generating leads and ultimately, growing revenue. 

Article

RevOps Strategy: Level Up Your Game with SMART Goals and OKRs | #RevOpsLife

Setting goals and tracking progress towards them is essential for achieving success in any area of life. Whether you're running a business, managing a team, or working on personal development, having clear and specific goals can help keep you motivated and focused on what matters most.

Article

Revolutionize Your Revenue: The Power of a Business Model Review | #RevOpsLife

RevOps, short for Revenue Operations, is a relatively new term or concept that has gained significant traction in recent years. In reality, RevOps has been around for decades, however not categorized, organized with such detail on revenue growth.  Here at 6teen30 Digital, we have been implementing various forms of Revops solutions since 2016.

Podcast

Fostering a Data-Driven Culture: The Key to Successful RevOps for Businesses Looking to Scale - S1:E3 | Force & Friction Podcast

Welcome to the Force and Friction podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. In today’s episode, we’re going to be discussing how to foster a data-driven culture.

Article

Is Your Organization Ready for RevOps? The 10 Questions We Ask Every C-Suite | #RevOpsLife

When organizations first consider RevOps, I have found that on most occasions they have engaged in some form of marketing messages, their understanding of what's required is mediocre at best and they have been hooked by the ‘sizzle’ not fully understanding the ‘steak’.

Blog

4 Steps You Need to Evaluate and Iterate Your RevOps Strategy

As your company, and its customers, change, it’s normal for your approach to revenue operations to adjust.

Like many things in business, your RevOps strategy should be fluid and be ready to change when any internal or external forces affect the way you do business.

Article

From Good to Great: How Continuous Improvement Drives Revenue Growth in RevOps | #RevOpsLife

To create a competitive advantage in today’s business environment, organizations must continually strive to improve and optimize their revenue operations to achieve sustainable growth.

Blog

From Blind Guesses to Data-Driven Success: How Performance Management in RevOps Strategy Drives Revenue Growth | #RevOpsLife

In today's dynamic business environment, it is crucial to measure and track key numbers, and your KPIs are aligned with the company's revenue goals.

Podcast

Maximizing Your Efficiency And Impact with RevOps - S1:E2 | Force & Friction Podcast

Welcome to the force and friction podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. In today's episode, we're going to be speaking and talking about how RevOps, assists you to maximize your efficiency and impact.

Blog

Introducing The Power of Revenue Operations: Maximizing Your Efficiency and Impact | #RevOpsLife

Introducing the #RevOpsLife series! Join me in this first post as I explore the world of Revenue Operations....

Podcast

The Launch - S1:E1 | Force & Friction Podcast

Announcing the launch of the Force and Friction Podcast, join the 6teen30 Digital Agency team as we explore the world of revenue operations.

Article

From Inefficiency to Efficiency: The Benefits of Process Optimization in RevOps | #RevOpsLife

As with any strategic approach involving RevOps, the importance of optimizing your business and revenue-generating processes across the organization cannot be understated, in fact, it's just fundamental.

Blog

Secrets to Hiring the Right Revenue Operations Team

In any organisation, few things are as damaging as the “silo mentality” - a tendency towards excessive compartmentalisation between different teams within the same company.

Article

From Insights to Action: Driving Revenue Growth with Effective Data and Analytics | #RevOpsLife

Data and Analytics are essential components of any successful Revenue Operations (RevOps) strategy.

The ability to collect, store, analyze, and use data to inform decision-making is crucial in today's competitive marketplace.

Data and Analytics help organizations identify trends, patterns, and insights that can be used to optimize revenue generation, improve customer experiences, and increase operational efficiency.

Article

Unlocking Revenue Growth: How Alignment is Key to a Successful RevOps Strategy | #RevOpsLife

In the latest #RevOpsLife series article, I have focused on the RevOps strategy element of alignment, and why it is absolutely fundamental to successfully implement your RevOps strategy.

Blog

5 Revenue Operations Data & Tech System Management Essentials

Implementing a new revenue operations strategy across your organization means bringing together your sales, marketing, and customer service teams together as one. Many will find that this is a task that’s easier said than done.

Article

From Strategy to Execution: How to Develop a Successful RevOps Strategy for Your Organization | #RevOpsLife

For scale-up organizations, achieving revenue growth and profitability is essential for long-term success.

Article

Maximizing Your Revenue Potential: The Power of Continuously Measuring and Optimizing Your Revenue Operations with These 5 Proven Tips | #RevOpsLife

More now than ever…..the world of business we all participate in is constantly evolving, and the demands on leaders that want to stay competitive are increasing, the demands to keep up with the latest trends and innovations are constant.
Article

How to Supercharge Your Revenue Operations with Technology and Automation | #RevOpsLife

In today's digital age, your customers expect instant gratification and personalized experiences. By leveraging technology and automation, you can deliver on these expectations in a humanistic way while minimizing manual effort and errors.

Blog

How to Increase Your Revenue Operations Teams Accountability With SLAs

Your people, your systems, and your processes are the driving force of your business. Their actions are the engine powering your revenue creation. 
Article

The Power of Cross-Functional Teams in Scaling Your Business Using RevOps | #RevOpsLife

The benefits of establishing cross-functional teams allow for collaboration and communication between different departments, which leads to a more streamlined approach to achieving the company's objectives.

Article

Unlock Business Growth: The Importance of Defining and Documenting Your Revenue Processes for Scaling Up with RevOps | #RevOpsLife

I cannot stress enough that defining and documenting your revenue processes is critical for any business looking to scale up and achieve long-term success.

Article

Fostering a Data-Driven Culture: The Key to Successful RevOps for Businesses Looking to Scale | #RevOpsLife

Are we data-driven obsessed or data-driven blind because that's the buzzword?

Blog

Scale Your Organization with a Revenue Operations Flywheel

Looking to scale your organization? You’re not alone. More and more businesses are striving to achieve more, without adding additional people, technology, or capital.
Guide

The Ambitious CEO’s Tactical Handbook

How to Slam Dunk Your Business Growth Targets with Successful Rev Ops

Guide

The Visionary CMO’s Tactical Handbook

The Smarter Way to Deliver Better Quality Leads, Marketing Target Success and Ambitious Growth with Rev Ops

Guide

The Go-Getting CRO’s Tactical Handbook

How to Wow the C-Suite with Sales Results Beyond Their Wildest Expectations

Guide

The Astute CFO's Tactical Handbook

Drive Ferrari-Style RevOps Performance and Business Value without Crashing the Budget

Guide

The Dynamic COO’s Tactical Handbook

Discover How RevOps Gives You Ambitious Operations Performance (Without Messing Up Budgets)

Guide

The Genius CTO's Tactical Handbook

How to Deliver Agility, Efficiency and Growth to Make Your Customers, Teams and Peers Super Happy

Guide

The Smarter CIO’s Tactical Handbook

How RevOps Helps Teams and Tech Produce Better Results

Guide

Scale Smarter by Design

Discover More about the Inbound Business Methodology and RevOps Approach for Growth.

Guide

Bound to Grow

Discover How Inbound Marketing Helps You To Profitably Scale and Grow Your Business

Guide

Bound to Sell

Discover the Inbound Sales Approach to Close More Deals Faster and Grow Your Business

Guide

Bound to Wow

How to Get Clients Raving About You to Everyone They Know (And Leverage the Sales Power of Delivering Great Service)
Guide

A Growth Agency's Guide: How To Scale in A Downturn Economy

How to get prepared, assess where you are and get the right strategies in place to give you the best chance of success

Guide

The Strategic Copywriting Approach

How to Write Copy that Improves Your Sales, Service and Marketing Results

Series

RevOps in the Boardroom Series

Explore our summaries of how RevOps (and the 6teen30 Digital team) supports each executive role to achieve stronger, faster, and more profitable growth.
Blog

The Inbound Marketing Framework For High Growth Service Companies

Inbound marketing is about building relationships, giving your prospects what they want when they want it – over just publishing disruptive content.

Blog

How to Create a Foundational Inbound Digital Marketing Strategy

With no clear vision for what an inbound digital marketing strategy will look like, your chances of success are low, here's our strategy deep dive. 

Blog

The Ultimate Marketing Persona Template to Build Your Content Strategy Around

Incorporating a marketing persona template into your digital marketing strategy provides a solid foundation upon which to build your content strategy.

Blog

3 Essential Stages to Build a Buyer Journey That Converts Prospects at Every Stage

Take a more flexible approach to the buyer journey by shifting your entrepreneurial focus to supporting them at each stage they take when buying solutions.

Blog

How to Create a Digital Content Strategy That Google Recognises and Engages Your Audience

How to Create a Digital Content Strategy That Google Recognises and Engages Your Audience, essential for identifying internal growth opportunities.

Blog

How to Create a Lead Generation System Using Inbound Marketing That Your Sales Team Will Love

How to Create a Lead Generation System Using Inbound Marketing That Your Sales Team Will Love, Attract Highly Qualified Leads That Are Ready To Buy.

Blog

How to Create an Inbound Social Media Strategy to Increase Engagement

How to Create an Inbound Social Media Strategy to Increase Engagement  to overcome the two obstacles standing in the way of success online.

Blog

How to Create a Short Term and Long Term Inbound Lead Nurturing Strategy

Generating leads isn’t a quick endeavour. As all successful entrepreneurs know, it takes effort, knowledge, skill, highly tailored resources, and, perhaps most importantly, time, to draw potential clients into the marketing funnel. 

Blog

Inbound vs Outbound Marketing: Why You Need to do Both to Scale Your High Growth Business Profitably

You want to scale your high growth business and know you have a way to do it. In the past, you might have tried traditional tactics such as telesales and cold calling or attended trade shows. 

Blog

How To Improve Organic Search Results Using an Inbound Pillar Cluster Content Strategy versus Standard Content Production

SEO is undeniably a complicated beast to tame. There are over 200 known ranking factors – and likely plenty more that we don’t even know that exist. 

Blog

Why Inbound Video Marketing Will Skyrocket Your Conversions

Did you know that video marketing has now overtaken images, ebooks and infographics as the primary content format for many forward-thinking marketers? 

Blog

Video Production Review: Brand Storytelling Videos vs Product Videos…

Video production is fast becoming an essential component of the inbound marketing framework, driven by a shift in audience behaviours that have seen them show growing interest in video-based entertainment.

Blog

The Best Inbound Marketing Automation Software for Businesses Looking to Scale

As your business has gone through a period of rapid growth, you’ve naturally introduced new systems to meet your organisation’s changing needs.

Blog

The Return on Marketing Investment for Inbound: 4 Facts You Should Consider

As an entrepreneur, your ultimate aim is to increase revenues and grow your business to the next stage, so the last thing you want is to see profits failing to materialise due to increased costs.

Blog

Short Term Nurture Versus Long Term Nurture, The Secret To Delivering Great Email Sequence Campaigns

You have sales staff and marketers on payrol, so why aren’t more leads being closed? You’re not alone in feeling this frustration or in wanting to find a solution which brings in more clients so you can scale your service business quickly. 

Blog

Essential Questions to Ask an Inbound Marketing Agency Before Hiring Them

Hiring an inbound marketing agency is a critical moment for any business. Just as with a direct-hire, the agency you appoint will be directly responsible for helping your business to thrive.

Blog

Hiring an Inbound Content Marketing Agency: What Investment Will You Need to Make?

Your service business doesn’t leave clients guessing about how much it costs to work with you, so why should your inbound marketing agency be any different? 

Blog

The Inbound Sales Framework For High Growth Service Companies - How to Empower your Sales Team To Sell in a Humanistic and Helpful Way

As an entrepreneur and business owner, you’re naturally analytical and numbers-focused and enjoy the challenge of growing your business.

Blog

‘ICEA’: The Four Foundational Inbound Sales Strategy Phrases

ICEA stands for Identify, Connect, Explore, and Advise, and by following these four steps it’s easier to create an inbound sales strategy that meets the needs of your customers. 

Blog

How to Map and Create an Inbound Sales Process That’s Aligned to Your Buyer’s Journey

No matter what your inbound sales process looks like, it must always be mapped to the buyer’s journey.

Blog

Inbound vs Outbound Sales: Why You Need Both

Inbound and outbound sales strategies are polar opposites. While inbound sales focuses on building relationships with potential customers and supporting them throughout the buyer journey, the outbound approach is more heavily focused on traditional sales processes that proactively reach out and directly drive conversions.

Blog

How to Transform Your Business Development Team into Heroes Your Prospects Will Love

While you can’t be something to everyone, you can be everything to someone with the right inbound sales mindset. And that’s what being a hero is all about. 

Blog

Sales Enablement 101

According to HubSpot, 70% of the purchasing process takes place before a buyer has even reached out to sales. And 59% prefer not to reach out to sales at all. 

Blog

Sales and Marketing Alignment: How to Achieve Better Performance From Your Sales Teams

Sales and Marketing alignment is all forming better connections between teams with similar goals to build and develop processes that allow both departments to work with each other, rather than against each other, in an effort to better serve customers and gain a more thorough view of the target audience.

Blog

The Inbound Consultative Sales Coaching Guide for Sales Managers

‘Onboarding’ is one of the biggest buzzwords around. It’s a concept rooted in the idea of improved support for new hires as they become acclimated with the business in an effort to reduce the length of the typical transition period and help businesses to derive greater value from their new hires quicker than ever before. 

Blog

4 Stages for Designing an Effective Sales Training Programme

As everyone in sales knows, buyer behaviours are changing rapidly. And this means that it’s increasingly easy for the buyer’s journey vs sales process alignment to fall out of sync. 

Blog

The 7 Lifecycle Stages of an Inbound Sales Pipeline

The average business will typically go through two primary phases. The first phase is the establishment phase. During this phase, the most pressing business goal is to simply become viable.

Blog

The Sales Handoff Template - Your Process to Drive Customer Success

The marketing/sales handoff is often discussed. What isn’t discussed quite as often, however, is the handoff that’s needed from sales teams to customer success teams.

Blog

How to Build a Remote Sales Team and Empower Them to Perform Better

A future of remote sales has always been on the cards. However, no business thought that they’d need to switch to remote sales quite as quickly or as urgently as they did. 

Blog

The Marketing-Sales SLA - What is it, and How to Create One

Sales and marketing especially are two departments that have been naturally drawing closer in recent years. This is especially true in terms of the shift to inbound sales which has seen sales reps move from a ‘hard sell’ or ‘direct sell’ approach to incorporating marketing aspects.

Blog

The Frictionless Selling Framework: Moving from the Funnel to the Flywheel

Some say that the traditional sales funnel is dead. Is it? Not exactly. Think about what actually happens in the sales funnel. At the top of the funnel, you draw in a large amount of casual visitors. A smaller number will decide they want to learn more, and move into the next stage of the funnel. A smaller proportion of that group will choose to convert.

Blog

Sales Process Content - Empower and Enable Your Team to Win Today’s Modern Buyers

Sales and marketing are both incredibly similar in the sense that they both rely heavily on sending the right message, to the right prospect, at the right time. It’s all about communication. And yet they’re both very different in how they share this message. 

Blog

How to Create a Sales Forecast - A 10-Step Framework to Measure Your Pipeline More Accurately

Sales forecasting - when done correctly - can be a hugely valuable tool. Having a good idea of what your team will sell over the next week, month, or year can help you to make smarter, more informed decisions about practically all aspects of your inbound sales operations. 

Blog

Using Video in Your Sales Process to Close More Deals

At its core, sales has always been about relationships. Quite simply, a buyer won’t buy unless there’s some sort of connection between themselves and the seller, or between themselves and the seller’s organisation. And the stronger that relationship is, the more impact and influence sellers have, resulting in more conversations and better results.

Blog

The Inbound Customer Success Framework For High Growth Service Companies: How to Onboard with WOW, Increase Customer Lifetime Value, & Create Raving Fans

High growth service companies haven’t reached their high growth status through a stroke of luck.

Blog

3 Best Practices to Engage The Modern Customer with Multi-Channel Communication

As today’s customers no longer demonstrate a preference for just a single channel, firms must be ready to expand their inbound communications strategies to engage across multiple platforms. 

Blog

How to Build a Customer Journey Map: The Four Foundational Strategy Phases

Providing an experience that doesn’t just appear great, but really does lead to customer satisfaction, has never been more important. 

Blog

How To Guide Your Customer To Success With Self Service Content

Customer friction is one of the biggest challenges facing service companies today and one of the biggest threats to customer success. 

Blog

Comparing Customer Service Software: Knowledge Bases, Customer Ticket Systems, and Live Chats

Customers no longer take linear journeys. Every business knows that. They move forwards, they move backwards, and they jump around from stage to stage with little predictability. 

Blog

Understanding Customer Satisfaction: The 3 Key Customer Listening Posts You Need to Measure

Understanding customer satisfaction - what makes customers feel positive about their experience, and what could cause them to turn to a competitor - is the ultimate key to driving customer success and that is the key to business success. 

Blog

4 Onboarding Strategies to Skyrocket Your Customer Satisfaction

Your team has invested a huge amount of time into guiding a customer through the awareness, consideration, and decision stages of the customer journey. 

Blog

How to Build Customer Advocacy with the HubSpot Service Hub Software Suite

Business is changing. It’s no longer a one-way street; it’s no longer businesses talking, and customers listening.

Blog

7 Ways Inbound RevOps Helps CEOs to Design Organisation Growth

People look to the CEO as their sure-footed navigator. Someone who will guide everyone with confidence via clarity of vision, strategy and mission for success.

Blog

How to Design an Inbound RevOps Framework for Smarter Growth in Sales

Today’s CRO faces a growing number of key challenges. When strong revenue performance and growth are required, the closest scrutiny tends to fall on Sales.

Blog

8 Ways Inbound RevOps Helps COOs to Achieve Transformational Growth

The desire to get everyone pulling together, towards the vision, is prompting more organisations to explore the potential of Revenue Operations, or RevOps.

Blog

Why Data is the ‘Good Guy’ for Smarter Growth

Organisations recognise the importance of data. That’s why there is such huge demand for it. There is a lot to be said for making decisions based on facts rather than guesswork.

Blog

How the Visionary CMO Can be the New C-Suite Hero

Today’s CMO faces a growing number of high-pressure challenges. Many companies are battling not just for market share but to survive and create a sustainable future.

Blog

5 Ways for CFOs to Minimise Risk in the Pursuit of Ambitious Growth

As the world feels like it’s opening up again, it presents organisations with new opportunities. It feeds that desire for ambitious growth yet also raises challenges.

Blog

7 Good Reasons for CIOs to Love Inbound RevOps

Leaders seeking growth also have an eye on budgets. They look to the CIO for ways to squeeze the juice out of tech - so the organisation can achieve more for less. 

Blog

Revolutionizing the Boardroom: The Strategic Imperative of Revenue Operations

Is a seismic shift happening in the corporate landscape, an evolution breaking down silos and streamlining business operations?
Blog

Demystifying RevOps: A Comprehensive Guide to Understanding its Core Principles

As businesses navigate today's economic opportunities and challenges - the blurred lines between the two are becoming almost invisible to the point that even AI can't determine the difference; as a result, there's a growing recognition that the old ways (and I mean 2022 here) of doing things aren't enough.
Blog

#RevOpsLife Relaunch: RevOps vs RevOps

Starting with what I class as a RevOps vs RevOps scenario thats starting to shape online.
Blog

Considering RevOps? Why Starting With Your Business Model & Value Proposition Is Key

In this week's deep dive into the RevOps Life series, we explore why the foundation of RevOps should begin with a thorough review of the business model.

Blog

The Revolution of RevOps: 7 Unmissable Predictions for 2024

Before diving into these predictions around Revenue Operations (RevOps), let me clarify what RevOps entails.