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Force & Friction Resources

Access RevOps Force & Friction resources exclusive for the C-Suite and RevOps professionals.

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Podcast

Pioneering Co-Selling & Redefining SaaS Partnerships | Cassandra Gholston | S3:E13

In this episode of Force and Friction, we sit down with Cassandra Gholston, CEO and Co-Founder of PartnerTap, to discuss the evolution of co-selling, partner ecosystems, and data-driven partnership strategies.
Podcast

The Era of Ai and Buyer Led GTM | Santosh Sharan | S3:E12

In this episode of Force and Friction, we welcome Santosh Sharan, a pioneer in B2B data intelligence and former executive at ZoomInfo, Apollo, and RB2B. Santosh has spent the last 15 years helping sellers get smarter with data, automation, and insights, but now, he’s flipping the script.

Podcast

AI-Powered Video: Transforming GTM Teams and Customer Engagement | Ben Wright | S3E11

In this episode of Force and Friction, we sit down with Ben Wright, VP of Revenue at sendspark, to discuss how AI-powered video is reshaping go-to-market (GTM) teams and redefining customer engagement.
Podcast

Cracking the Code to Product-Market Fit - Lessons from 1,000 SaaS Founders| Nick Tomic | S3:E10

In this episode of Force and Friction, we welcome Nick Tomic, founder of FaceToFace.io and ProductMarketFit.io, to dive deep into what it really takes to achieve product-market fit.
Podcast

The Go To Market Cheat Code | Josh Wagner | S3:E9

In this episode of Force and Friction, we welcome Josh Wagner, Co-Founder of
In Revenue Capital and co-author of the game-changing Go-To-Market Cheat Code book.
Podcast

Transforming Partnerships - Ecosystem Strategies for Sustainable B2B Growth | Linkon Axon | S3:E8

In this episode, we sit down with Linkon Axon, founder of Arys Consultants and a recognized leader in building and optimizing B2B partner ecosystems.

Linkon delves into the transformative power of ecosystem-led strategies, sharing actionable insights on creating value-driven partnerships, leveraging AI, and achieving sustainable growth.

Podcast

Leadership Lessons - Tough Calls and Thriving in the Long Game | Sam Jacobs | S3:E7

In this episode of Force and Friction, we sat down with Sam Jacobs, CEO of Pavilion, Wall Street Journal bestselling author of Kind Folks Finish First, and a trailblazer in professional development for GTM leaders.
Podcast

Redefining Revenue Architecture: The Bow Tie Model for SaaS Growth | Jacco van der Kooij | S3:E6

In this episode of Force and Friction, we had the privilege of hosting Jacco van der Kooij, founder of Winning by Design and a pioneer in the field of revenue architecture.
Podcast

Building Revenue Through Human-Centered Relationships | Amelia Taylor | S3:E5

Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. On this episode of Force and Friction, we had the pleasure of sitting down with Amelia Taylor, founder of The Revenue Table