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In this episode, we'll be discussing how to master the sales pipeline, and how to boost revenue with HubSpot’s pipeline tools.
As organisations look to steer themselves into a ‘new normal’ and post-pandemic world, the pressures on CIOs remain high.
In this episode, we'll be discussing how to unlock the power of Hubspot's blog tool for optimal revenue growth
Organisations look to the COO to get things done and ‘make it happen’... and usually ‘by yesterday’.
In this episode, we'll be discussing how to accelerate revenue growth with Hubspot's lead nurturing workflows.
Today’s CMO requires vision to understand what lies ahead - and to change or adapt their approach to marketing, accordingly.
As a professional Agency RevOps Strategist, I cannot emphasize enough the importance of distinguishing between the buyer's journey and the customer's journey.
In this episode, we'll be discussing the Power of Social Media for Lead Generation with Hubspot's Social Media Tool.
Sales leaders must find ways to enable their teams to be more customer-focused and perform strongly in the ‘new normal'.
In this latest #RevOpsLife article I break down the approach we take when crafting buyers' journeys inside your well-executed Revenue Operations (RevOps) strategy.
Welcome to the Force and Friction podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. In today’s episode, we’re going to be discussing the 10 questions we ask every C-Suite.
In this episode, we'll be discussing how to Boost Revenue with Hubspot Email Marketing: An Overview for Revenue Operations.
By 2025, 75% of the world’s highest growth companies will have adopted a RevOps model. That’s because RevOps breaks down silos, aligns teams and creates predictable revenue.
A siloed approach in your operations can limit growth and stifle innovation. If you are looking to maximize your potential, adopting a Revenue Operations (RevOps) strategy is essential.
Welcome to the Force and Friction podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. In today’s episode, we’re going to be discussing how tech enablement can optimize your RevOps strategy.
In this episode, we'll be discussing how to Maximize Lead Generation with HubSpot Landing Pages: A Step-by-Step Guide.
Build it and they will come. So the saying goes anyway. Unfortunately, that’s not always true when it comes to your business website.
Personas are semi-fictional and represent the decision-makers who will ultimately purchase your product or service.
In March 2023, Department Leeds Dock hosted the 'Design for Delight' event, which focused on creating memorable customer experiences across their journey.
As a RevOps Strategist, I cannot emphasize enough the significance of understanding your Ideal Client or Company Profile (ICP) in any successful RevOps strategy.
Welcome to #HubSpotInAction, in this episode we will be covering an Overview of HubSpot Marketing Hub and RevOps and their Role in Lead Generation.
Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. In today’s episode, we are joined by the CEO of Squark AI, Chris Selland, where we are discussing The Role of AI and ML in Modern RevOps.
Unless you have been in a cave for the past 20 years, we all know that data is the backbone of any business, and having a robust data strategy is essential for making informed decisions and driving growth.
As the popularity of Revenue Operations (RevOps) grows, albeit not a new concept, it is fastly becoming the core of modern business growth.
By optimizing the alignment of sales, marketing, and customer success, your organization can ensure a seamless experience for its customers and internal teams.
Communicating the value of RevOps to your company leaders is very similar to learning a new language.
While your focus may be on the shop floor, what customers are saying, how they interact with your products and what’s happening with marketing and sales, the C-Suite talks a totally different language.
Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. In today’s episode, we’re going to be discussing how alignment is the key to a successful RevOps strategy.
Welcome to another instalment of our #RevOpsLife series.
I’m often asked to help clients structure their own internal Revops teams, for clarity we insist that each client has a dedicated RevOps professional, Ideally a head of Revops or at least a dedicated person with the ability to manage the demands required.
Today’s sales teams face a more challenging landscape than ever before. Sales cycles are longer while prospects expect more information, more interactions, and a greater number of digital touch points. What’s more, competition is intense, and margins are tighter.
Imagine a world where customer delight is not just an afterthought, but the very foundation of business success. A world where prioritizing the customer journey isn't a luxury, but the lifeblood of long-term growth. Welcome to the future of business - where designing delightful experiences is the ultimate competitive advantage.
Welcome back to the #RevOpsLife series, where we strive to provide actionable insights and guidance to help organizations optimize their revenue operations. In this article I’m going to dig deep into the importance of having a clear vision and mission in your RevOps strategy.
Welcome to the Force and Friction podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. In today’s episode, we’re going be discussing the the importance of defining and documenting your revenue processes.
As a RevOps Strategist, I regularly encounter organizations struggling to maximize the effectiveness of their sales teams.
Data suggests that existing customers account for between a third to half of total revenue growth, even for start-ups. That makes customer success a key priority for businesses with growth ambitions. It’s also worth noting that growing revenue from an existing customer costs less than acquiring a new customer.
As a RevOps strategist, I understand the challenges faced by SaaS/tech organizations striving to achieve sustainable revenue growth in an increasingly competitive market.
I have found that working with over 200+ organizations over the last 12 years or so, a key secret to the ones who are successful in scaling up, is that they are agile and adaptable in their approach to driving revenue growth.
Welcome to the Force and Friction podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. In today’s episode, we’re going be discussing the the importance of defining and documenting your revenue processes.
Discover your ideal RevOps plan in 60 seconds with our quick and effortless interactive quiz. Find Your Ideal RevOps Plan and Unlock Exclusive Offers.
We are surrounded by data, and for many do we either know what we are looking at, or what to do with it when we can interpret it, when I work with C Suites usually they are strong in data, however, one or both of these are applicable when we work cross-functional in Revenue teams. Meaning they are very siloed.
No matter your business size or sector, marketing very often acts as a lynchpin for your business success. Whether it takes the form of a radio advert, a Google ads campaign, social media posting, exhibition attendance or press outreach, your marketing department plays a crucial role in building brand awareness, generating leads and ultimately, growing revenue.
Setting goals and tracking progress towards them is essential for achieving success in any area of life. Whether you're running a business, managing a team, or working on personal development, having clear and specific goals can help keep you motivated and focused on what matters most.
RevOps, short for Revenue Operations, is a relatively new term or concept that has gained significant traction in recent years. In reality, RevOps has been around for decades, however not categorized, organized with such detail on revenue growth. Here at 6teen30 Digital, we have been implementing various forms of Revops solutions since 2016.
Welcome to the Force and Friction podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. In today’s episode, we’re going to be discussing how to foster a data-driven culture.
When organizations first consider RevOps, I have found that on most occasions they have engaged in some form of marketing messages, their understanding of what's required is mediocre at best and they have been hooked by the ‘sizzle’ not fully understanding the ‘steak’.
As your company, and its customers, change, it’s normal for your approach to revenue operations to adjust.
Like many things in business, your RevOps strategy should be fluid and be ready to change when any internal or external forces affect the way you do business.
To create a competitive advantage in today’s business environment, organizations must continually strive to improve and optimize their revenue operations to achieve sustainable growth.
In today's dynamic business environment, it is crucial to measure and track key numbers, and your KPIs are aligned with the company's revenue goals.
Welcome to the force and friction podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. In today's episode, we're going to be speaking and talking about how RevOps, assists you to maximize your efficiency and impact.
Introducing the #RevOpsLife series! Join me in this first post as I explore the world of Revenue Operations....
Announcing the launch of the Force and Friction Podcast, join the 6teen30 Digital Agency team as we explore the world of revenue operations.
As with any strategic approach involving RevOps, the importance of optimizing your business and revenue-generating processes across the organization cannot be understated, in fact, it's just fundamental.
In any organisation, few things are as damaging as the “silo mentality” - a tendency towards excessive compartmentalisation between different teams within the same company.
Data and Analytics are essential components of any successful Revenue Operations (RevOps) strategy.
The ability to collect, store, analyze, and use data to inform decision-making is crucial in today's competitive marketplace.
Data and Analytics help organizations identify trends, patterns, and insights that can be used to optimize revenue generation, improve customer experiences, and increase operational efficiency.
In the latest #RevOpsLife series article, I have focused on the RevOps strategy element of alignment, and why it is absolutely fundamental to successfully implement your RevOps strategy.
Implementing a new revenue operations strategy across your organization means bringing together your sales, marketing, and customer service teams together as one. Many will find that this is a task that’s easier said than done.
For scale-up organizations, achieving revenue growth and profitability is essential for long-term success.
In today's digital age, your customers expect instant gratification and personalized experiences. By leveraging technology and automation, you can deliver on these expectations in a humanistic way while minimizing manual effort and errors.
The benefits of establishing cross-functional teams allow for collaboration and communication between different departments, which leads to a more streamlined approach to achieving the company's objectives.
I cannot stress enough that defining and documenting your revenue processes is critical for any business looking to scale up and achieve long-term success.
Are we data-driven obsessed or data-driven blind because that's the buzzword?
How to Slam Dunk Your Business Growth Targets with Successful Rev Ops
The Smarter Way to Deliver Better Quality Leads, Marketing Target Success and Ambitious Growth with Rev Ops
How to Wow the C-Suite with Sales Results Beyond Their Wildest Expectations
Drive Ferrari-Style RevOps Performance and Business Value without Crashing the Budget
Discover How RevOps Gives You Ambitious Operations Performance (Without Messing Up Budgets)
How to Deliver Agility, Efficiency and Growth to Make Your Customers, Teams and Peers Super Happy
How RevOps Helps Teams and Tech Produce Better Results
Discover More about the Inbound Business Methodology and RevOps Approach for Growth.
Discover How Inbound Marketing Helps You To Profitably Scale and Grow Your Business
Discover the Inbound Sales Approach to Close More Deals Faster and Grow Your Business
How to get prepared, assess where you are and get the right strategies in place to give you the best chance of success
How to Write Copy that Improves Your Sales, Service and Marketing Results
Inbound marketing is about building relationships, giving your prospects what they want when they want it – over just publishing disruptive content.
With no clear vision for what an inbound digital marketing strategy will look like, your chances of success are low, here's our strategy deep dive.
Incorporating a marketing persona template into your digital marketing strategy provides a solid foundation upon which to build your content strategy.
Take a more flexible approach to the buyer journey by shifting your entrepreneurial focus to supporting them at each stage they take when buying solutions.
How to Create a Digital Content Strategy That Google Recognises and Engages Your Audience, essential for identifying internal growth opportunities.
How to Create a Lead Generation System Using Inbound Marketing That Your Sales Team Will Love, Attract Highly Qualified Leads That Are Ready To Buy.
How to Create an Inbound Social Media Strategy to Increase Engagement to overcome the two obstacles standing in the way of success online.
Generating leads isn’t a quick endeavour. As all successful entrepreneurs know, it takes effort, knowledge, skill, highly tailored resources, and, perhaps most importantly, time, to draw potential clients into the marketing funnel.
You want to scale your high growth business and know you have a way to do it. In the past, you might have tried traditional tactics such as telesales and cold calling or attended trade shows.
SEO is undeniably a complicated beast to tame. There are over 200 known ranking factors – and likely plenty more that we don’t even know that exist.
Did you know that video marketing has now overtaken images, ebooks and infographics as the primary content format for many forward-thinking marketers?
Video production is fast becoming an essential component of the inbound marketing framework, driven by a shift in audience behaviours that have seen them show growing interest in video-based entertainment.
As your business has gone through a period of rapid growth, you’ve naturally introduced new systems to meet your organisation’s changing needs.
As an entrepreneur, your ultimate aim is to increase revenues and grow your business to the next stage, so the last thing you want is to see profits failing to materialise due to increased costs.
You have sales staff and marketers on payrol, so why aren’t more leads being closed? You’re not alone in feeling this frustration or in wanting to find a solution which brings in more clients so you can scale your service business quickly.
Hiring an inbound marketing agency is a critical moment for any business. Just as with a direct-hire, the agency you appoint will be directly responsible for helping your business to thrive.
Your service business doesn’t leave clients guessing about how much it costs to work with you, so why should your inbound marketing agency be any different?
As an entrepreneur and business owner, you’re naturally analytical and numbers-focused and enjoy the challenge of growing your business.
ICEA stands for Identify, Connect, Explore, and Advise, and by following these four steps it’s easier to create an inbound sales strategy that meets the needs of your customers.
No matter what your inbound sales process looks like, it must always be mapped to the buyer’s journey.
Inbound and outbound sales strategies are polar opposites. While inbound sales focuses on building relationships with potential customers and supporting them throughout the buyer journey, the outbound approach is more heavily focused on traditional sales processes that proactively reach out and directly drive conversions.
While you can’t be something to everyone, you can be everything to someone with the right inbound sales mindset. And that’s what being a hero is all about.
According to HubSpot, 70% of the purchasing process takes place before a buyer has even reached out to sales. And 59% prefer not to reach out to sales at all.
Sales and Marketing alignment is all forming better connections between teams with similar goals to build and develop processes that allow both departments to work with each other, rather than against each other, in an effort to better serve customers and gain a more thorough view of the target audience.
‘Onboarding’ is one of the biggest buzzwords around. It’s a concept rooted in the idea of improved support for new hires as they become acclimated with the business in an effort to reduce the length of the typical transition period and help businesses to derive greater value from their new hires quicker than ever before.
As everyone in sales knows, buyer behaviours are changing rapidly. And this means that it’s increasingly easy for the buyer’s journey vs sales process alignment to fall out of sync.
The average business will typically go through two primary phases. The first phase is the establishment phase. During this phase, the most pressing business goal is to simply become viable.
The marketing/sales handoff is often discussed. What isn’t discussed quite as often, however, is the handoff that’s needed from sales teams to customer success teams.
A future of remote sales has always been on the cards. However, no business thought that they’d need to switch to remote sales quite as quickly or as urgently as they did.
Sales and marketing especially are two departments that have been naturally drawing closer in recent years. This is especially true in terms of the shift to inbound sales which has seen sales reps move from a ‘hard sell’ or ‘direct sell’ approach to incorporating marketing aspects.
Some say that the traditional sales funnel is dead. Is it? Not exactly. Think about what actually happens in the sales funnel. At the top of the funnel, you draw in a large amount of casual visitors. A smaller number will decide they want to learn more, and move into the next stage of the funnel. A smaller proportion of that group will choose to convert.
Sales and marketing are both incredibly similar in the sense that they both rely heavily on sending the right message, to the right prospect, at the right time. It’s all about communication. And yet they’re both very different in how they share this message.
Sales forecasting - when done correctly - can be a hugely valuable tool. Having a good idea of what your team will sell over the next week, month, or year can help you to make smarter, more informed decisions about practically all aspects of your inbound sales operations.
At its core, sales has always been about relationships. Quite simply, a buyer won’t buy unless there’s some sort of connection between themselves and the seller, or between themselves and the seller’s organisation. And the stronger that relationship is, the more impact and influence sellers have, resulting in more conversations and better results.
High growth service companies haven’t reached their high growth status through a stroke of luck.
As today’s customers no longer demonstrate a preference for just a single channel, firms must be ready to expand their inbound communications strategies to engage across multiple platforms.
Providing an experience that doesn’t just appear great, but really does lead to customer satisfaction, has never been more important.
Customer friction is one of the biggest challenges facing service companies today and one of the biggest threats to customer success.
Customers no longer take linear journeys. Every business knows that. They move forwards, they move backwards, and they jump around from stage to stage with little predictability.
Understanding customer satisfaction - what makes customers feel positive about their experience, and what could cause them to turn to a competitor - is the ultimate key to driving customer success and that is the key to business success.
Your team has invested a huge amount of time into guiding a customer through the awareness, consideration, and decision stages of the customer journey.
Business is changing. It’s no longer a one-way street; it’s no longer businesses talking, and customers listening.
People look to the CEO as their sure-footed navigator. Someone who will guide everyone with confidence via clarity of vision, strategy and mission for success.
Today’s CRO faces a growing number of key challenges. When strong revenue performance and growth are required, the closest scrutiny tends to fall on Sales.
The desire to get everyone pulling together, towards the vision, is prompting more organisations to explore the potential of Revenue Operations, or RevOps.
Organisations recognise the importance of data. That’s why there is such huge demand for it. There is a lot to be said for making decisions based on facts rather than guesswork.
Today’s CMO faces a growing number of high-pressure challenges. Many companies are battling not just for market share but to survive and create a sustainable future.
As the world feels like it’s opening up again, it presents organisations with new opportunities. It feeds that desire for ambitious growth yet also raises challenges.
Leaders seeking growth also have an eye on budgets. They look to the CIO for ways to squeeze the juice out of tech - so the organisation can achieve more for less.
