Force & Friction Resources

I'd like you to think about call to actions and how you're using them, and if you're using them with the right sort of mix and context. 

Today I want to lay down a challenge for you about how you are managing your social media and the content that you're putting out for your business. So, if you're like most small businesses, you're probably posting on Facebook, on Twitter, on YouTube, and LinkedIn, but the real question I've got for you, is what is the strategy behind that? 

In a world full of noise, how are you standing out? What is the message for your company

So I think it's a great opportunity for the audience of 6teen30 Digital and people who follow me on Entrepreneur SuccessHub as well to get the insights of the very strategic and tactical mind of the vast, digital experience.

Coming live from INBOUND in Boston. I just wanted to put some afterthoughts out there, after the Michelle Obama keynote this morning. The guys here at INBOUND have put an awesome event on. There's still another day and a half plus to go. But, I think it's really important to get these brain dumps out as we go along.

My objectives, yes, because obviously I just wanted to take away three main takeaways. 

1. To learn more about HubSpot system. 
2. To learn about different types of tools. What we could use to bolt on to help us as agencies, fill the gaps for its clients. 
3. Was to do a little bit of personal development as well.

Coming from day three at Inbound here in Boston. I've just come out of our second session, with Mark Barby, the Director of Acquisition at HubSpot, and it's just a rethink about SEO. Very honoured to be invited to a private meeting with Matt and six or seven other HubSpot partners yesterday for a one on one session.

I just want to share a few ideas with you for better use of video in your content. I've just done a video strategy with a client, one of our Inbound HubSpot clients. I'm amazed at the amount of ideas that came out of the session. The team was awesome and I just feel I should share some of them with you. Get them off my brain.

I'm now in Switzerland the last couple of days we've left south of France and have also been touring through Italy. I just wanted to give you a couple of comments really, around my experiences in Italy today and in Switzerland just now.

Today, I'd like to talk to you about adding value and transformation in your business. So, I've been looking at how our business has transformed over 2017, and for those of you who follow our stuff, we got two sides to our business. We have a Blue Side and a Black Side.

It's the day for the Infusionsoft European partner conference here in Javier, Spain. So this morning, I just want to give you a little bit to think about.

Today I really want to have a chat with you about your strategy around content production and how you're putting that out on social media. So what I'm talking about content is anything pictures, images, videos. It's a little bit of an interesting start. 

For those of you who don't know, I've been drag racing for gosh, twenty-six, twenty-seven years, regular visitor down to the Santa Pod, Elvington and York.

In this Growth Engine daily video, I'd like to talk to you a little bit about being clear and concise about your message. It's been a bit of a strange morning for me today. I've been set in a BNI meeting this morning and no disrespect to BNI, it's not normally my scene, if that makes sense.

Coming to you from Javea in Spain. We're just heading out this morning for the first day of the Infusionsoft European partner conference. We're looking forward to meeting more people, and networking. Also, the main point I want to sort of to cover this morning is sort of the power at being at these type of events.

In this session I'd like to get you to focus really hard on your most profitable customer. We get a lot of questions asked around how can we make more profit, how can we grow as a business. How can we get a better return on investment on this market and they're all valid questions and the simple answer, that we put back is there are more ways to skin a cat to achieve any of those objectives.

You could be perceived initially as a sensitive subject when I am asked: "should I put pricing on my website?"

Today I want to sort of put down a challenge about how are you thinking or approaching your paid advertising online. So, my paid advertising, I'm being specific to paid search or paid traffic, translated to Google AdWords, Facebook adverts, Twitter, Pinterest, Instagram, and things like that.

I want to talk about UGC. It's UGC, user-generated content. Also, a spin after that which is PGC, project generated content. So, content, as we know, is anything that we want to put online or offline.

In this Growth Engine daily video, I want to talk about how you can leverage your brand by working with your local sports clubs. I'm talking more of the sort of professional clubs, over the amateurs, although there's a lot to be said about working with the amateurs. 

In this Growth Engine Pit Stop, I want to talk about event-based marketing. The time of this recording is June 2018, we're a couple of days away from the World Cup. It just got me thinking a little bit, really, about some of the successes that we've put in about marketing campaigns for our customers. 

In this growth engine daily video, I'd like to talk to you about the content life cycle a little bit more. In particular, the type of content that you're putting out at each stage. So if you're not familiar with the stages that you should be putting content out, try and break it down into three specific sections. 

In this daily vlog, whilst on this European vacation. This is really day six, but we're going to count it as Day Three vlog, due to my little bit of an absence, and illness in Paris. So what I want to talk to you today about is what is your business' magnet?

I want to talk to you about the epicentre of everything. What I mean by the epicentre of everything is your ideal customer, your persona, or avatar. So I was recently at a Yorkshire mafia networking event, where I spoke to a guy and I just said to him.

What I’d like to challenge you with today is copywriting. What we mean by copywriting is the words, the stories, the descriptions that are all over your business.  On your website, in your catalogues, in your product features your social media posts.