People-First GTM
Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews.
In today’s episode we are joined by Mark Kilens, from Tack Network.
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Mark Kilens
Tack Network
Mark Kilens is the CEO and Co-founder of TACK ⛵️, a media and go-to-market firm helping startups and scaleups match how they go-to-market to how people buy. Modernizing how businesses go-to-market to create, capture, and convert demand into revenue.
TACK helps B2B organizations transform how they grow using its proprietary People-first GTM model and approach. TACK'S mission is to make every experience and interaction with a business more human. Companies like Commsor, Swoogo, ZoomInfo, Casted, and UserGems partner with TACK to unite their go-to-market teams to grow more efficiently and effectively.
He previously was CMO of Airmeet, a leading virtual and hybrid event platform. He oversaw Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing.
Before that he was the VP of Content and Community at Drift where he led the brand, content, creative, and events teams. He oversaw Drift’s community, Drift Insider, which has 65,000+ members, and Drift’s FLASH, RevGrowth, and HYPERGROWTH events.
Prior to joining Drift, he served as VP of Marketing and founder of HubSpot Academy. As a former customer, Mark joined HubSpot in 2010 where he spent two years working with thousands of HubSpot customers to scale their inbound strategy.
From there, he went on to build HubSpot Academy from the ground up, and in doing so, educated and certified millions of people and helped grow HubSpot to more than $600 million in revenue.
When he’s not at Airmeet, Mark enjoys plenty of steak and lobster, a round of golf or two, and loves being on snow or in the ocean.
Go fast, take chances!
Watch the Episode:
Here are the core areas we discuss in today's episode:
1: Importance of Storytelling in Business
Mark emphasizes the crucial role of storytelling in connecting with customers. He outlines how effective storytelling aligns marketing efforts with the contemporary ways that people prefer to buy and engage with brands.
2: Building Trust and Community
The conversation highlights the significance of building trust and fostering community to create a sustainable business model. Mark shares insights from his experiences at HubSpot and Drift, focusing on customer education and community engagement as core components of successful marketing.
3: Evolution of Marketing and Sales
Mark discusses the evolution of marketing and sales strategies in response to digital transformation and changing consumer behaviors. He advocates for a shift towards more human-centric approaches in business operations and marketing.
4: Future Trends in GTM
Looking ahead, Mark predicts further integration of AI and digital tools in GTM strategies, stressing the need for companies to remain adaptable and customer-focused to thrive in a rapidly changing market landscape.
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Your Host:
A little about the 6teen30 Digital team who host and contribute to the show. Please connect with us on LinkedIn we would love to have you as part of our professional networks.
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Mike Midgley is the CEO at 6teen30 Digital, Inc. and a dynamic digital entrepreneur, nxd, strategist, public speaker and host of TheOpenMike Podcast show & Co-Host at The Force & Friction Podcast.
Mike has achieved successful six and seven-figure exits over a 30-year career, raised in excess of £1.6m [$2.5m] in Venture Capital and franchised his businesses 68 times.