Capital Efficient Growth for Partnerships | Martin Scholz | S1:E12

Capital Efficient Growth for Partnerships

Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews.

In today’s episode, we are joined by the Owner of CEG Consult, Martin Scholz.

Martin Scholz

Owner of CEG Consult

Martin is a leading Industry Expert in Partnerships, leading the way for B2B SaaS companies to achieve Capital-Efficient Growth (CEG) in a sustainable way by elevating their GoToMarket with the Power of Partnerships.

A typical start for an engagement is an assessment which is a offering centered around a half-day workshop to understand the opportunities and challenges of a successful partner initiative.

Additional, he is a regular tutor at the CEG Academy, offering training and personal development for Revenue Leaders and Partner Manager.

Together with Hanna Waldenmaier and Bernhard Friedrich he is organizing the Partnerships Meetups where people interested in partnerships and capital efficiency in B2B SaaS can network and learn.

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Here are the core areas we discuss in today's episode:

1. Introduction to Capital Efficient Growth

Martin Scholz discusses the concept of capital efficient growth, emphasizing how this strategy allows businesses to achieve more with less capital. This approach is highlighted as essential for sustainable development and scaling in competitive markets.

2. Role of Partnerships in Business Expansion

The conversation dives into how strategic partnerships are pivotal for expanding business reach and capabilities without significant capital expenditure. Martin explains the value of selecting the right partners to maximize growth and resource efficiency.

3. Transition from Growth at All Costs to Efficiency

Martin reflects on the shift in business strategies from prioritizing rapid growth to focusing on capital efficiency, particularly in response to changing economic conditions and investor expectations.

4. Key Strategies for Effective Partnerships

The podcast covers specific strategies and frameworks that businesses can adopt to ensure successful partnerships, including the importance of aligning partner goals with business objectives to drive mutual benefits and capital efficiency.

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Your Host:

A little about the 6teen30 Digital team who host and contribute to the show.  Please connect with us on LinkedIn we would love to have you as part of our professional networks.

Mike Midgley is the CEO at 6teen30 Digital, Inc. and a dynamic digital entrepreneur, nxd, strategist, public speaker and host of TheOpenMike Podcast show & Co-Host at The Force & Friction Podcast.

Mike has achieved successful six and seven-figure exits over a 30-year career, raised in excess of £1.6m [$2.5m] in Venture Capital and franchised his businesses 68 times.

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