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Jul 02, 2024 Mike Midgley

Operator Immersive Capital | Justin Gray | S2:E4


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Operator-Immersive Capital

Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews.

In today’s episode we are joined by Justin Gray, from In Revenue Capital.   Lets unpack Operator Immersive Capital.

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Justin Gray

In Revenue Capital

In 2006 I got my first exposure to what’s now known as ‘Startups’ and fell in love. Over the next 3 years I grabbed as much sweat equity as possible, had my first successful exit and subsequently went on a tear starting my own businesses. Across the next decade+ I had another 4 successful exists, culminating in 2021 with the sale of LeadMD to private equity.

Meanwhile, I had started my own angel investing fund in 2018 and began making strategic investments in founders I believe in. Similarly, I also came on as a Limited Partner in Stage 2 Capital, focusing on early-growth-stage ventures.

What those investing experiences taught me were two fold - VC fund models don’t serve investors particularly well - and Founders need far more than capital to grow.

As a result I co-founded In Revenue Capital in 2023, which couples GTM expertise with capital to empower founders and their startups with what they need to scale. We operate under an SPV model we believe avoids the pitfalls of “fund dynamics”and provides both ourselves as well as investors, freedom. We call this Operator Immersive Capital, and we’re on a mission to fix venture capital for the better.

Watch the Episode:

Here are the core areas we discuss in today's episode:

1: Origin and Personal Growth

Justin discusses his humble beginnings and how his growth was significantly influenced by the relationships he built with influential people. He emphasizes the importance of being proactive in forming relationships and giving value first to establish meaningful connections.

2: Business and Career Development

The conversation explores Justin's journey as an entrepreneur and investor, detailing his approach to business that emphasizes strategic relationships and value creation. Justin shares insights from his experience with multiple startups and investments, stressing the importance of strategic thinking in business development.

3: Partnerships and Market Strategies

Justin talks about the power of partnerships and strategic alliances in business. He highlights how leveraging connections and maintaining strong relationships have been crucial to his success in various business ventures.

4: Future of Venture Capital and Business Growth

The podcast touches on the future trends in venture capital and the shift towards more sustainable and capital-efficient business models. Justin provides his perspective on the importance of building fundamental business practices that can sustain growth without solely relying on external funding.

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Mike Midgley is the CEO at 6teen30 Digital, Inc. and a dynamic digital entrepreneur, nxd, strategist, public speaker and host of TheOpenMike Podcast show & Co-Host at The Force & Friction Podcast.

Mike has achieved successful six and seven-figure exits over a 30-year career, raised in excess of £1.6m [$2.5m] in Venture Capital and franchised his businesses 68 times.


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Published by Mike Midgley July 2, 2024
Mike Midgley