Events, Webinars and Partner Playbooks
Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews.
In today’s episode we are joined by Justin Zimmerman, from Partner Playbooks.
Justin Zimmerman
Partner Playbooks
Justin solves one of partnerships and marketing biggest problems... turning events and webinars into campaigns that generate qualified sales conversations that close.
Watch the Episode:
Here are the core areas we discuss in today's episode:
1: Effective Partnering
Justin discusses the essence of creating effective partnerships and co-marketing strategies. He emphasizes the significance of aligning with partners that match your company’s stage and status, advocating for collaborations that are mutually beneficial to foster growth.
2: The Power of Simplicity in Marketing
Justin highlights the importance of simplicity in marketing efforts. He advises startups and established businesses alike to start small and scale efforts as they grow, focusing on foundational marketing practices before adopting more complex strategies.
3: Leveraging Personal Connections and Networking
Drawing from his own experiences, Justin underscores the value of personal networking over reliance on digital tools alone. He details how genuine relationships and direct interactions have propelled his marketing success, suggesting that personal touchpoints can significantly amplify business opportunities.
4: Adapting Marketing Strategies Over Time
Reflecting on the evolution of marketing, Justin speaks to the transition from traditional methods to digital platforms, emphasizing the need to adapt strategies based on market demands and technological advancements. He provides insights into leveraging current tools while maintaining a core focus on what works historically.
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Your Host:
A little about the 6teen30 Digital team who host and contribute to the show. Please connect with us on LinkedIn we would love to have you as part of our professional networks.
Mike Midgley is the CEO at 6teen30 Digital, Inc. and a dynamic digital entrepreneur, nxd, strategist, public speaker and host of TheOpenMike Podcast show & Co-Host at The Force & Friction Podcast.
Mike has achieved successful six and seven-figure exits over a 30-year career, raised in excess of £1.6m [$2.5m] in Venture Capital and franchised his businesses 68 times.
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