Nearbound Ecosystems & Partnerships | Jay McBain | S1:E14

Nearbound Ecosystems & Partnerships

Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews.

In today’s episode we are joined by the Chief Analyst at Canalys, Jay McBain.

Jay McBain

Chief Analyst at Canalys

Jay McBain is one of the most visible and respected thought leaders in the global channel ecosystem.

Named Global Channel Influencer of the Year by Channel Futures Magazine, Top 40 Under Forty by the Business Review, as well as numerous channel magazines top thought leadership lists, he is often sought out for industry guidance and future trends.

He has spent his 30-year career in various executive channel sales, marketing, and strategy roles within IBM, Lenovo, Autotask, ChannelEyes, and Forrester.

Jay is Chief Analyst at Canalys - the world's leading research firm with a distinct focus on channels, partnerships, alliances, and ecosystems.

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Here are the core areas we discuss in today's episode:

1. The Evolution of Market Strategies

Jay McBain discusses the shift from early sales-focused strategies initiated by Salesforce in 1999 to today's marketing technology-driven approaches, highlighting the integration of tools like Eloqua and HubSpot. This evolution reflects a broader trend towards sophisticated digital marketing ecosystems.

2. The Rise of Nearbound Ecosystems

Jay emphasizes the importance of integrated partnerships and collective strategies which are increasingly vital for market penetration and sustained growth in today's interconnected market landscape.

3. Impactful Insights

Jay offers insights on how strategic positioning, rather than solely product quality or pricing, has enabled companies like Microsoft to achieve superior market standing. He explains that strategic market placements have been critical to Microsoft's success, enabling them to retain and expand their customer base effectively.

4. Visionary Thoughts

Throughout the episode, Jay shares his visionary perspectives on the future of market strategies. He stresses the pivotal role of robust ecosystems in driving the sustainable growth and adaptability of businesses, suggesting that the future will heavily rely on the strategic interplay within these ecosystems.

5. Career and Industry Advice

Jay offers valuable advice on career advancement and understanding industry dynamics, which is particularly pertinent for tech leaders and innovators. He underscores the importance of aligning personal goals with the evolving demands of the tech landscape, advocating for proactive engagement with emerging market trends.

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Your Host:

A little about the 6teen30 Digital team who host and contribute to the show.  Please connect with us on LinkedIn we would love to have you as part of our professional networks.

Mike Midgley is the CEO at 6teen30 Digital, Inc. and a dynamic digital entrepreneur, nxd, strategist, public speaker and host of TheOpenMike Podcast show & Co-Host at The Force & Friction Podcast.

Mike has achieved successful six and seven-figure exits over a 30-year career, raised in excess of £1.6m [$2.5m] in Venture Capital and franchised his businesses 68 times.

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