Scaling SaaS Companies Lean and Fast
Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews.
In today’s episode we are joined by Adam Robinson, from RB2B.
Adam Robinson
RB2B
Adam Robinson is the Founder/CEO of Retention.com and RB2B. Adam bootstrapped Retention.com to $22m ARR in 4 years by helping ecommerce stores identify their anonymous website visitors and send them triggered emails.
He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free!
Adam lives in Austin, TX with his wife Helen and daughter Emma.
Watch the Episode:
Here are the core areas we discuss in today's episode:
1: Challenges and Strategic Shifts
Adam discusses the challenges of high churn rates and the strategic pivot from focusing on e-commerce to B2B markets. He shares insights into his lean operational philosophy, his decision to pivot the business model to accommodate changing market dynamics, and the lessons learned from attempting rapid scale-ups.
2: Innovations and Business Insights
The conversation covers innovative business practices that Adam implemented, such as integrating personal email identification into B2B strategies and leveraging LinkedIn profiles to enhance business development. Adam reflects on the importance of adapting business models based on customer feedback and market demands.
3: Reflections and Future Outlook
Adam discusses his vision for future growth, emphasizing the need for creating a robust, scalable business that can reach new market heights without compromising on operational efficiency. He shares his aspirations for transforming business challenges into opportunities for innovation and market leadership.
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Your Host:
A little about the 6teen30 Digital team who host and contribute to the show. Please connect with us on LinkedIn we would love to have you as part of our professional networks.
Mike Midgley is the CEO at 6teen30 Digital, Inc. and a dynamic digital entrepreneur, nxd, strategist, public speaker and host of TheOpenMike Podcast show & Co-Host at The Force & Friction Podcast.
Mike has achieved successful six and seven-figure exits over a 30-year career, raised in excess of £1.6m [$2.5m] in Venture Capital and franchised his businesses 68 times.
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