The Strategic Narrative
Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews.
In today’s episode we are joined by Andy Raskin, from andyraskin.com.
Andy Raskin
andyraskin.com
Andy Raskin works with CEOs to align their leadership teams around a strategic narrative — a single story that powers growth not only in sales and marketing, but also in product, fundraising, recruiting, everything. His clients include the CEOs of Dropbox, Gong, OneTrust and dozens of companies backed by Andreesen Horowitz, Redpoint Ventures and other top-tier VCs.
Andy's viral 2016 post "The Greatest Sales Deck I've Ever Seen" has been embraced worldwide as a framework for harnessing the power of strategic narrative to pitch companies, products and ideas.
Andy has also led strategic narrative training at Salesforce, Square, Uber, IBM, and Yelp. He holds a BS in computer science from Yale and an MBA from The Wharton School.
Watch the Episode:
Here are the core areas we discuss in today's episode:
1: The Value of Strategic Narrative
Andy Raskin shares a story about his early career failures in pitching business ideas, particularly a time when a venture capitalist rated his business plan as one of the worst. This anecdote leads into a discussion about the transformative power of a well-crafted strategic narrative in securing investments and driving business success.
2: Insights from Screenwriting
Drawing parallels between screenwriting and business planning, Andy explains how cinematic storytelling techniques can enhance business pitches. He discusses how a compelling narrative can position a company favorably in the competitive market, much like a well-told story captivates a movie audience.
3: Application and Impact
The conversation shifts to practical applications, with Andy outlining how he restructured his business plan using storytelling principles learned from screenwriting. This new approach led to markedly better responses from investors and laid the groundwork for his future success in helping other businesses shape their strategic narratives.
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Your Host:
A little about the 6teen30 Digital team who host and contribute to the show. Please connect with us on LinkedIn we would love to have you as part of our professional networks.
Mike Midgley is the CEO at 6teen30 Digital, Inc. and a dynamic digital entrepreneur, nxd, strategist, public speaker and host of TheOpenMike Podcast show & Co-Host at The Force & Friction Podcast.
Mike has achieved successful six and seven-figure exits over a 30-year career, raised in excess of £1.6m [$2.5m] in Venture Capital and franchised his businesses 68 times.
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