Partnerships & Building the SalesForce App Exchange
Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews.
In today’s episode we are joined by Bobby Napiltonia from The GTM Firm.
Bobby Napiltonia
from The GTM Firm
Bobby Napiltonia is a grizzled tech junkie veteran with over 36 years of experience, having built and delivered transformative technologies that we use every day.
From making computers produce sound (Creative Labs) for games and hearing YouTube to enabling text messages (Twilio) that help you catch an Uber or change a password, Bobby has seen it all. He is an authority on GTM strategies and is passionate about cloud computing, APIs, GenAI, Robotics, Deep Tech, Open Source, and building powerful ecosystems.
Many will recognize the AppExchange he built for Marc Benioff and Salesforce, which has become a foundation for many of today's cloud companies, growing into a trillion-dollar ecosystem. Above all, Bobby enjoys being a father and is dedicated to driving DEI into the tech industry through impactful programs.
Bobby’s journey is one worth sharing, showcasing a legacy of innovation and leadership in the tech world.
Watch the Episode:
Here are the core areas we discuss in today's episode:
1: Introduction and Overview
The episode kicks off with a thorough exploration of Nearbound marketing principles with guest Bobby Napiltonia, starting with foundational insights and its distinction from conventional marketing strategies.
2: Integration of Sales and Marketing
Bobby delves into the integration of sales and marketing, emphasizing the need for a cohesive strategy to enhance customer engagement and improve conversion rates through unified messaging and goals.
3: Leveraging Technology in Marketing
The conversation transitions to how technology, especially digital tools and data analytics, can be utilized to optimize marketing efforts and predict customer behaviors more accurately.
4: The Future of Marketing
The episode concludes with discussions on the future directions of marketing, including the roles of artificial intelligence and machine learning in crafting personalized customer experiences and improving decision-making processes in marketing strategies.
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Your Host:
A little about the 6teen30 Digital team who host and contribute to the show. Please connect with us on LinkedIn we would love to have you as part of our professional networks.
Mike Midgley is the CEO at 6teen30 Digital, Inc. and a dynamic digital entrepreneur, nxd, strategist, public speaker and host of TheOpenMike Podcast show & Co-Host at The Force & Friction Podcast.
Mike has achieved successful six and seven-figure exits over a 30-year career, raised in excess of £1.6m [$2.5m] in Venture Capital and franchised his businesses 68 times.
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