Nearbound Surround Sound Marketing | Logan Lyles | S2:E1

Nearbound Surround Sound Marketing

Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews.

In today’s episode we are joined by Logan Lyles - Evangelism & Content Marketer at teamwork.com.

Logan Lyles

Evangelism & Content Marketing at teamwork.com

Logan Lyles serves in an Evangelism & Content Marketing role at Teamwork.com, the all-in-one platform for client work.

He’s the host of Teamwork.com’s ongoing podcast & webinar series: Agency Life.

Logan previously served in leadership roles at Sweet Fish, a B2B podcast production agency–helping land them on the Inc 5,000 List multiple years in a row.

Logan was added to LinkedIn’s invitation-only Top Voice Program in 2024 after growing his personal Linkedin network to more than 18,000 followers.  Logan works from his home office (that’s slowly becoming a mini video studio) outside of Denver, CO where he shares his workspace with the family Labradoodle.

Follow Logan

Watch the Episode:

Here are the core areas we discuss in today's episode:

1. Introduction and Overview of Nearbound Marketing

Logan Lyles starts by defining the concept of Nearbound marketing, contrasting it with traditional marketing strategies. He discusses the importance of blending sales acumen with marketing tactics to create synergy and improve outreach to potential customers.

2. The Evolution from Journalism to Marketing

Logan shares his personal journey from journalism to sales and eventually to marketing, reflecting on the transitions and skill sets that were transferable between these fields. He highlights the value of a journalistic approach within marketing for storytelling and engaging content creation.

3. Activating Evangelists in Marketing

The focus shifts to strategies for activating evangelists in marketing. Logan talks about identifying and collaborating with both internal and external evangelists to amplify marketing messages and reach broader audiences. He emphasizes the importance of relationship-building in this process.

4. Nearbound Marketing Framework and Execution

The episode concludes with a detailed discussion on the Nearbound marketing framework. Logan breaks down the steps involved in implementing this strategy, from defining the Ideal Customer Profile (ICP) to executing strategic narratives that align with customer expectations and market dynamics.

If you enjoyed this podcast and would like to access even more exclusive content, podcasts, blogs and get chat support access from our RevOps agency team - meet your fellow RevOps peers by joining us free forever in our Force and Friction Community.

Check Out "The Client", Presented by teamwork.com:

Ready to be Our Next Guest Contributor?

Your Host:

A little about the 6teen30 Digital team who host and contribute to the show.  Please connect with us on LinkedIn we would love to have you as part of our professional networks.

Mike Midgley is the CEO at 6teen30 Digital, Inc. and a dynamic digital entrepreneur, nxd, strategist, public speaker and host of TheOpenMike Podcast show & Co-Host at The Force & Friction Podcast.

Mike has achieved successful six and seven-figure exits over a 30-year career, raised in excess of £1.6m [$2.5m] in Venture Capital and franchised his businesses 68 times.

Follow Mike