Network Social Selling 101
Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews.
In today’s episode we are joined by Steven Morell, from Teamfluence.
![F&F Podcast - Steven Morell - Bio Image](https://forceandfriction.6teen30.com/hs-fs/hubfs/10.%20Marketing%20%20Force%20and%20Friction%20Podcast%20-%20Episodes/10.%20Marketing%20Force%20and%20Friction%20Podcast%20-%20Episodes%20-%20S2/10.%20Marketing%20Force%20and%20Friction%20Podcast%20-%20S2E7/F%26F%20Podcast%20-%20Steven%20Morell%20-%20Bio%20Image.png?width=895&height=1256&name=F%26F%20Podcast%20-%20Steven%20Morell%20-%20Bio%20Image.png)
Steven Morell
Teamfluence
I'm a Lean Six Sigma Black Belt 🥋, a certified Revenue Architect, an experienced Sales Leader, and a former Full Stack Software Developer. It's this unique blend of skills that's seen me through everything from startups to e-commerce, business strategy to revenue ops, growth hacking to data engineering.
My work's taken me across three continents, including a stint in Silicon Valley, and along the way, I've picked up some nods for my work in tech. 🏆 When I'm not in the digital world, you'll find me scuba diving, teaching skiing, or out kayaking. 🚣♂️
I'm always up for connecting with fellow curious minds. Fancy a chat? Let's connect! 🤝
Watch the Episode:
Here are the core areas we discuss in today's episode:
1: Challenges of Networking in Sales
Steven Morell highlights the common problem where sales teams attempt to network but find they lack a substantial, quality network to engage with. This issue stems from the declining effectiveness of traditional cold outreach methods and the realization that most people's networks on platforms like LinkedIn are inadequate for professional networking.
2: Importance of Building a Quality Network
Steven emphasizes the necessity of building a robust and relevant professional network, rather than just accumulating contacts. He criticizes the usual shallow connections that many have on LinkedIn, which consist mostly of acquaintances rather than potential business connections.
3: Strategies for Effective Networking
The discussion includes strategies to enhance networking efforts, such as focusing on quality over quantity in connections and actively engaging with the right audience. Steven advises against aggressive sales tactics immediately after making new contacts, suggesting a more gradual approach to building relationships.
4: Integrating Social Selling with Traditional Methods
Steven discusses integrating social selling techniques with traditional sales strategies to create a more effective overall sales approach. This includes using social media platforms not just for outreach but for creating genuine connections and engaging content that attracts the right audience.
5: Future of Networking and Sales
Looking forward, Steven speculates on the evolution of networking and sales, predicting a shift towards more personalized and relationship-focused strategies due to the oversaturation and declining effectiveness of traditional cold calling and emailing.
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Your Host:
A little about the 6teen30 Digital team who host and contribute to the show. Please connect with us on LinkedIn we would love to have you as part of our professional networks.
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Mike Midgley is the CEO at 6teen30 Digital, Inc. and a dynamic digital entrepreneur, nxd, strategist, public speaker and host of TheOpenMike Podcast show & Co-Host at The Force & Friction Podcast.
Mike has achieved successful six and seven-figure exits over a 30-year career, raised in excess of £1.6m [$2.5m] in Venture Capital and franchised his businesses 68 times.