Network Social Selling 101 | Steven Morell | S2:E7

Steven Morell highlights the common problem where sales teams attempt to network but find they lack a substantial, quality network to engage with. This issue stems from the declining effectiveness of traditional cold outreach methods and the realization that most people's networks on platforms like LinkedIn are inadequate for professional networking.

2: Importance of Building a Quality Network

Steven emphasizes the necessity of building a robust and relevant professional network, rather than just accumulating contacts. He criticizes the usual shallow connections that many have on LinkedIn, which consist mostly of acquaintances rather than potential business connections.

3: Strategies for Effective Networking

The discussion includes strategies to enhance networking efforts, such as focusing on quality over quantity in connections and actively engaging with the right audience. Steven advises against aggressive sales tactics immediately after making new contacts, suggesting a more gradual approach to building relationships.

4: Integrating Social Selling with Traditional Methods

Steven discusses integrating social selling techniques with traditional sales strategies to create a more effective overall sales approach. This includes using social media platforms not just for outreach but for creating genuine connections and engaging content that attracts the right audience.

5: Future of Networking and Sales

Looking forward, Steven speculates on the evolution of networking and sales, predicting a shift towards more personalized and relationship-focused strategies due to the oversaturation and declining effectiveness of traditional cold calling and emailing.

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