Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews.
In today’s episode we are joined by Asher Mathew, from Partnership Leaders.
Here are the core areas we discuss in today's episode:
Asher discusses the significance of having a supportive community for partnership professionals. He highlights his experience in organizing an event at Microsoft’s worldwide partner conference, which sparked the idea that there was a substantial gap in community support for emerging leaders in partnerships.
The discussion covers how partnerships augment various business functions like production, distribution, and consumption. Asher explains that partnerships should not just be an addition but a fundamental part of business strategy to foster growth and innovation.
Asher talks about the need for a platform where partnership professionals can develop and transition into senior leadership roles. He stresses the importance of partnerships in not only solving revenue problems but also contributing to broader business strategies.
The future of partnerships involves integrating partnership strategies directly with business growth plans. He advocates for partnership leaders to be seen as strategic executives who drive substantial business impact.
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Check out Ashers and Kellys podcast UnLearn.
Find a Partnership Leaders Chapter near you.
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