Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews.
In today’s episode we are joined by Bobby Napiltonia from The GTM Firm.
Here are the core areas we discuss in today's episode:
The episode kicks off with a thorough exploration of Nearbound marketing principles with guest Bobby Napiltonia, starting with foundational insights and its distinction from conventional marketing strategies.
Bobby delves into the integration of sales and marketing, emphasizing the need for a cohesive strategy to enhance customer engagement and improve conversion rates through unified messaging and goals.
The conversation transitions to how technology, especially digital tools and data analytics, can be utilized to optimize marketing efforts and predict customer behaviors more accurately.
The episode concludes with discussions on the future directions of marketing, including the roles of artificial intelligence and machine learning in crafting personalized customer experiences and improving decision-making processes in marketing strategies.
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A little about the 6teen30 Digital team who host and contribute to the show. Please connect with us on LinkedIn we would love to have you as part of our professional networks.