Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews.
In today’s episode we are joined by Logan Lyles - Evangelism & Content Marketer at teamwork.com.
Here are the core areas we discuss in today's episode:
Logan Lyles starts by defining the concept of Nearbound marketing, contrasting it with traditional marketing strategies. He discusses the importance of blending sales acumen with marketing tactics to create synergy and improve outreach to potential customers.
Logan shares his personal journey from journalism to sales and eventually to marketing, reflecting on the transitions and skill sets that were transferable between these fields. He highlights the value of a journalistic approach within marketing for storytelling and engaging content creation.
The focus shifts to strategies for activating evangelists in marketing. Logan talks about identifying and collaborating with both internal and external evangelists to amplify marketing messages and reach broader audiences. He emphasizes the importance of relationship-building in this process.
The episode concludes with a detailed discussion on the Nearbound marketing framework. Logan breaks down the steps involved in implementing this strategy, from defining the Ideal Customer Profile (ICP) to executing strategic narratives that align with customer expectations and market dynamics.
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