Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews.
In today’s episode we are joined by Jill Rowley, from Stage 2 Capital.
Here are the core areas we discuss in today's episode:
Jill emphasizes the importance of social selling in today's digital landscape. She explains that leveraging social platforms like LinkedIn helps sales professionals build authentic relationships, establish trust, and engage prospects long before a sales pitch is made. This approach aligns with modern buyers who prefer to research and engage with brands on their own terms.
Jill introduces the concept of nearbound sales, which focuses on maximizing the value of partnerships and networks. By working closely with strategic partners, companies can access new audiences, strengthen market presence, and create more personalized customer experiences. She explains how integrating partner operations with core business strategies can drive exponential growth.
Jill highlights the critical need for aligning marketing and sales teams to ensure a smooth customer journey. By breaking down silos and fostering collaboration between these departments, companies can enhance lead generation, improve communication, and ultimately drive revenue. This alignment ensures that both teams are working toward shared goals, benefiting the overall customer experience.
Jill touches on the evolution of Revenue Operations (RevOps) and how it has become essential for scaling businesses. She explains that by unifying operations across sales, marketing, and customer success, companies can achieve more predictable growth.
RevOps is no longer just a trend but a necessary function to ensure operational efficiency and a seamless customer journey.
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A little about the 6teen30 Digital team who host and contribute to the show. Please connect with us on LinkedIn we would love to have you as part of our professional networks.