In this episode of Force and Friction, we sit down with Ben Wright, VP of Revenue at sendspark, to discuss how AI-powered video is reshaping go-to-market (GTM) teams and redefining customer engagement.
If you’re looking to increase engagement, improve customer handoffs, and drive more conversions, this episode is packed with insights you don’t want to miss.
Watch the Episode:
Here are the core areas we discuss in today's episode:
Video as a prospecting tool isn’t new, but scaling it effectively has always been a challenge - until now. Ben explains how sendspark leverages AI to make personalized video fast, efficient, and scalable.
“Sales teams never fully adopted video because it was too time-consuming. With AI, you can record once and personalize at scale in minutes.”
This game-changer allows GTM teams to automate video creation, saving time while maintaining authenticity in outreach.
With inboxes flooded and traditional outreach losing effectiveness, standing out is harder than ever. Ben highlights how AI-powered video gives sales, marketing, and customer success teams an edge:
1: Higher open and reply rates – Personalized video messages command attention.
2: Scalable 1:1 outreach – Record once, personalize for hundreds in minutes.
3: Deep CRM integrations – Automate video follow-ups based on customer actions.
“People don’t trust ads, they trust authentic human connections. AI video brings that to scale.”
Beyond Sales: How AI Video is Changing Customer Success and Retention:
While many think of video for outbound sales, its true power lies in customer success and retention. Ben shares how sendspark helps teams:
“Customer success is often overlooked in tech investment. AI video gives them a powerful way to engage customers and prevent churn.”
Ben addresses one of the biggest concerns in AI-powered outreach: Does automation kill authenticity? His answer? Not if done right.
“AI is a force multiplier for tedious tasks, not a replacement for human connection. It’s about scaling smart, not removing the personal touch.”
As AI advances, companies must balance automation with genuine engagement, using tools like dynamic backgrounds, voice customization, and CRM-based triggers to keep videos relevant and impactful.
Ben pulls back the curtain on sendspark’s massive growth and the strategies driving it:
“We drive demand by meeting buyers where they are—on LinkedIn, through partnerships, and by making AI video adoption seamless.”
These GTM tactics have helped sendspark become the go-to AI video platform for revenue teams looking to break through the noise.
Ben Wright’s insights reveal the future of AI-powered video in sales, marketing, and customer success. If you’re a SaaS founder, revenue leader, or part of a GTM team, this episode is packed with actionable takeaways on how to integrate AI video into your strategy.
For more insights, visit sendspark.com or connect with Ben on LinkedIn. Stay tuned for upcoming episodes of Force and Friction for more industry-leading conversations.
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