Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews.
In today’s episode we are joined by Bernhard Friedrichs, from Partner Standard.
Here are the core areas we discuss in today's episode:
Bernhard shares the vision behind founding Partner Standard, aiming to provide structured guidance and frameworks in the partnerships space, particularly in SaaS.
Bernhard discusses his framework for successful business partnerships: Customer Base, Capabilities, Credibility, and Commitment, explaining how these elements must align for success.
He highlights how partnerships drive business efficiency and growth, stressing the importance of leadership support and proper resource allocation in fostering effective partnerships.
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